NEWS // GIGI HADID IS THE NEW FACE OF MAYBELLINE

In case you haven’t noticed model Gigi Hadid popping up everywhere, you’re bound to now with her newest contract.

Buddies with Kendall Jenner, shot for the Pirelli calendar, the star of Tom Ford’s Velvet Orchid campaign, plastered on Guess billboards–Gigi Hadid is a rising star, and has just announced her new role as the face of Maybelline New York.

Gigi Hadid the new face of Maybelline

“In middle school, I wasn’t allowed to wear makeup,” she explained, “I secretly bought Maybelline’s SuperStay 24HR concealer at CVS. I thought it was the coolest thing in the world.”

Hadid excitedly broke the news to her 1.5 million Instagram followers this morning with a black and white video.

In other beauty news:

Jeremy Scott debuts first fragrance for Adidas

Jeremy Scott launches first fragrance with Adidas

Olivia Palermo and husband Johannes Huebl star in new La Mer campaign

Olivia Palermo & Johannes Huebl star in a new La Mer campaign

Lady Gaga to be the new face of Shiseido

Lady Gaga is the new face of Shiseido

Rosie Huntington-Whiteley announces her first fragrance

Rosie Huntington-Whiteley to release debut fragrance

First look: Chanel's new Chance fragrance campaign

Chanel revamps their Chance campaign

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