McDonald’s, Spongebob, Barbie and now this: Jeremy Scott has designed Moschino’s new fragrance to come in the form of a teddy bear, complete with kitschy packaging.
The new fragrance, Moschino Toy, is a light, floral and woody unisex scent made with lavender, bergamot, violet and juniper. If you unscrew the head of the bear, you will find the nozzle. Cute, no? You could also make the argument that it is a $110 teddy bear.
As for the ad campaign, only Isabeli Fontana could make a dress adorned with stuffed animals look that chic.
Moschino Toy will launch November 13th at Harrods.