NEWS // MY BURBERRY

Get ready for a picture-heavy post.

My Burberry Creative (ON EMBARGO UNTIL 2 SEPTEMBER 2014_004

My Burberry Campaign (ON EMBARGO UNTIL 2 SEPTEMBER 2014_002

In what must be the most hyped up perfume campaign this year, Britain’s most beloved models, Cara Delevingne and Kate Moss, are shot by Mario Testino for Burberry’s newest fragrance, My Burberry.

The scent is inspired by the way people refer to their Burberry trench, and by a London garden after it rains. The top of the bottle is tied with Burberry’s gabardine fabric, and the cap features the same horn-effect as seen on the buttons of their iconic trench.

My Burberry Creative (ON EMBARGO UNTIL 2 SEPTEMBER 2014_001

My Burberry Creative (ON EMBARGO UNTIL 2 SEPTEMBER 2014_002

My Burberry Scent Notes - Rose (ON EMBARGO UNTIL 2 SEPTEMBER 2014)

Customers are able to personalize the bottle by monogramming up to their initial either in-store or through the brand’s website.

My Burberry Monogrammed Bottles (ON EMBARGO UNTIL 2 SEPTEMBER 2014)_KM

As in true Burberry fashion, their in an intensive interactive campaign as well. With their smartphones, fans are able to design their own bottle and project it onto billboards in their city (and then their phone will provide them with directions to the nearest Burberry outlet). Users will also be able to share their personalized bottles on Facebook, Twitter, Pinterest, Instagram, Google+, Sina Weibo, Youku and QZone.

More shots from the campaign:

My Burberry Behind the Scenes (ON EMBARGO UNTIL 2 SEPTEMBER 2014_002

My Burberry Behind the Scenes (ON EMBARGO UNTIL 2 SEPTEMBER 2014_001

My Burberry Behind the Scenes (ON EMBARGO UNTIL 2 SEPTEMBER 2014_003

My Burberry Behind the Scenes (ON EMBARGO UNTIL 2 SEPTEMBER 2014_004

@Copyright Burberry/Testino

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