Aveda’s new Naturally Straight cream claims to not only create a smooth, sleek blowout that lasts, but also to make your hair smoother and sleeker the more you use this product, naturally. You can also use this as a styling cream to eliminate frizz for wavy or curly locks by applying to damp hair and either allowing to dry naturally or with a diffuser.

Having curly hair, naturally, I was the perfect candidate to put this to the test. I mean, with Canada’s disgusting summer humidity, I’ll do anything I can to fight frizz.

This lightweight cream should be applied thoroughly throughout the hair. I like to divide my hair into two section, then warm up a dime-sized amount in my hands before applying.

This cream does do some of the stuff it claims. But it also doesn’t do some of the other things. Let me be more specific:

Blow drying should be smoother. This is true. My brush was able to glide easily through my hair, making for a smoother finish and require less touch-ups than usual with a flat-iron.

Your hair should stay straight, day after day. My curly hair still fought through and I had curls and waves near my ears and by my neck after my walk to work (it was humid out).

Progressively straightens curls with every use. I used it three times in a row, and my hair was just as curly as ever.

Now, please don’t take this as a negative post, I do not write negative posts about products. If I don’t like a product, I simply will not write about it.

So, the verdict is that I like it–it makes blowdrying an easier battle, requires less of the iron and creates shiny, healthy looking hair without weighing it down, and hair does get easier to blowdry the more you use it. However, it still can’t fight humid air. But nothing really can as far as I know.


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