I guess this isn’t really a review of Aveda’s Invati Exfoliating Shampoo— although my mother swears by it for thinning hair. It’s really the weirdest texture ever– super runny and brown-coloured. It doesn’t really foam up like most shampoos either (Aveda shampoos don’t really foam up). Oh, and it smells kinda funny (they only use natural ingredients). All quirks aside, this stuff works because it’s an exfoliator (via salicylic acid, a common ingredient in acne products). Sounds weird, huh? Well, we use scrubs and acids to slough off the old skin on our faces, leaving us with smooth, new skin cells. And if dandruff is just flaking, old skin, wouldn’t exfoliating seem like the perfect option? It also aims to nourish dry scalps, further preventing dandruff and the itch. I use this once or twice a week, usually following with a normal shampoo after to get rid of any build up. So fear no longer, itchy scalpers, I have found the remedy.